Growth & local marketing
Digital Advertising for Perth Businesses
Reach more of the right customers with paid advertising on Google, Facebook and Instagram. Paid campaigns can get your business seen faster while your website, SEO, blog content and organic traffic continue to build over time. WiTEDS can help with one-off campaigns, project-based advertising or ongoing campaign management, and we'll recommend an approach that suits your business and budget.
What you get
- Google Search ads that reach people who are already searching for what you offer.
- Facebook and Instagram ads that reach people by location, interests and other targeting options, before they start searching.
- Campaign design and creative made for the campaign and consistent with your brand.
- Conversion tracking set up for you, so results are measured in calls, bookings and enquiries rather than clicks.
- A choice of one-off setup, a project-based campaign or ongoing management.
- Monthly reporting in plain English for ongoing campaigns: what was spent, what happened, what changed and what's next.
- Clear costs: your ad spend is paid to Google or Meta and kept separate from our management fee.
Platforms we work with
- Google Ads
- Meta Ads
- Meta Pixel
- Google Tag Manager
How it runs
Plan: tell us what your business does, who you want to reach, where they are, what you want them to do and your approximate budget. We recommend a campaign approach.
Set up: we build the campaign, tracking, targeting and creative, and the page your ads will send people to.
Manage: we review results, test variations and adjust targeting and budget based on performance.
Report: for ongoing campaigns, we explain each month what happened and what we're improving.
What we build
Google Ads
- Search campaignsCampaign setup, keyword research, search ads and ad copy, so your business appears when people search for what you offer.
- Targeting and budgetsLocation targeting, ad scheduling, and bid and budget adjustments, kept in line with how many enquiries you can realistically handle.
- Search term reviewChecking what people searched before clicking, and excluding the irrelevant searches you'd otherwise pay for.
Facebook & Instagram ads
- Audience targetingAds shown to people based on location, interests, behaviour and the other targeting options each platform offers.
- Campaign typesPromotional, lead, traffic and landing-page campaigns, chosen to match what you want people to do.
- Image and video adsStatic image ads and video ads, including simple video edits from photos or footage you provide.
Campaign options
- One-off campaign setupWe set up a specific campaign properly, then you manage it yourself.
- Project-based campaignFor a launch, event or promotion with a clear start and end.
- Ongoing campaign managementContinuous monitoring, optimisation, reporting and support.
Creative, testing & tracking
- Campaign creativeStatic ad graphics, promotional designs, social ad creative, landing-page graphics, banners and campaign variations, designed to match your brand. Design work is scoped with your campaign rather than unlimited.Branding and visual design
- A/B testingA/B testing means showing different versions of an ad to see which performs better. Where it makes sense, we test images, headlines, ad copy, calls to action, audiences and creative. It helps you make better decisions, but it doesn't guarantee improvement.Meta A/B testing(opens in a new tab)
- Tracking and technical setupConversion and website event tracking, Google Tag Manager, Meta Pixel, and tracking for enquiries, bookings and form submissions. You don't need to understand the setup to see what people do after they click.
- Landing pagesA page built around one service, offer, product, event or booking action, so ad visitors don't land on your homepage and have to search for what they clicked on.Web design and development
Ongoing management
- OptimisationReviewing performance, adjusting targeting, changing ad copy, testing new creative, reviewing keywords, refining budgets, checking landing pages and pausing what isn't working. Decisions are based on performance, not guesswork.
- Monthly reportingFor ongoing campaigns, a plain-English report on spend, clicks, impressions, tracked enquiries, what we changed, test results and recommended next steps.
- Transparent costsAgreed budgets, management fees explained, and ad spend, platform charges and any third-party costs shown separately, so you can see where your money goes.
Pricing
Tell us what you need and we'll come back with a scoped quote.
Frequently asked questions
- Do I need paid advertising?
- Not always. Ads can help when your market is competitive, your business is new, you're launching a service, a promotion has a deadline or your search visibility is still growing. We'll recommend it only if it suits your goals and budget.
- Does advertising replace SEO?
- No. Paid ads can bring visibility faster, while SEO, website content and local search build visibility that lasts. They work best together, and neither removes the need for the other.
- How much should I spend on ads?
- Start with a budget you're comfortable learning with, and review results before increasing it. We help you set it against how many enquiries you can handle.
- Google or Meta?
- Google Search ads reach people who are already looking, which suits services people search for when they have a need. Facebook and Instagram ads reach people who aren't searching yet, which suits more considered, visual or seasonal purchases. Many businesses use both.
- Is the advertising budget part of your fee?
- No. Your advertising budget is paid to Google or Meta and is separate from the work of setting up and managing your campaigns. Platform charges and any other third-party costs are identified up front.
- Can you set up the tracking for me?
- Yes. We can configure conversion tracking, Google Tag Manager and the Meta Pixel, so you can see what people do after clicking an ad. Consent choices, browser settings and platform limits mean tracking is never perfectly complete.
- Can you target only the areas I serve?
- Yes. Campaigns can target Perth, specific suburbs, defined service areas or regions, based on where you actually serve customers.
- Can you guarantee results?
- No one can honestly guarantee what a campaign will return. We measure results in enquiries, report them plainly and adjust from there.
- What does it cost?
- Management is quoted to the scope of your campaigns, so there are no fixed prices on this page. Request a quote and we'll come back with one based on what you need.
Talk to us about your campaign
You don't need to know which platform or campaign type you need. Tell us about your business, who you want to reach and your budget, and we'll suggest a practical plan.